10月23日，来自24直播网的报道揭示，西班牙足球豪门皇家马德里宣布，他们已与啤酒品牌Mahou San Miguel达成新的合作协议，双方的合作期限将延长至2033年。
Established as a fully Spanish beverage and service provider, Mahou San Miguel stands as a dominant figure in the Spanish beer sector. The partnership between the company and Real Madrid originated in the 1940s, and today, Mahou Cinco Estrellas and Solán de Cabras are poised to continue their role as the club's official sponsors. Furthermore, the collaboration is set to broaden its scope with the inclusion of the Vamos by Mahou brand.
这份赞助合同将得到八年时间的延长，包括对皇家马德里男子足球队、女子足球队以及篮球队一线阵容的支持。
From 2024 onward, the Plaza Mahou has taken its place within the Bernabéu Stadium, marking a historic achievement as it becomes the first brewery to operate within a Spanish football stadium.
A significant update to the agreement involves the incorporation of Vamos by Mahou, a non-alcoholic malt beverage line launched at the beginning of the year exclusively for the Egyptian market. This addition is poised to energize the sponsorship across various countries in the Middle East and Africa.
自20世纪40年代起，Mahou与皇家马德里之间建立了紧密的联系，那时，该公司负责管理位于圣地亚哥·伯纳乌的球场酒吧。随着时光推移至80年代，这种联系演变为一种品牌形象及广告联盟，与俱乐部共同经历了诸多关键历史时刻。